Cotton and Jute Bags - Bags for Life, Brands for Life

As an eco friendly jute bag supplier in Singapore for the last 5 years, I have been striving to find the right fit between budget and eco friendliness in my bags too. But who said going eco friendly was cheap...in the short run! For sure, if we count the damage we are doing to our planet by not being eco-conscious, we are going to pay a heftier price than we can imagine. And that day is not too far away.

I am always curious to know what purpose my jute and canvas bags serve to my customers. So, I always ask them, what are you planning to do with the bags? Some are to be used as packaging for gifts, brochures or collaterals, in which case they carry the company logo. Some are to be used as a blank canvas for designers to showcase their skills. And, at times, the bags are themselves used as door gifts or wedding favours. In all these cases, the bag itself will be of as much significance, if not more, than the items it contains, don't you think?

A book is judged by its cover - we always read the blurb before deciding to plunge in - so is a brand judged by the product that displays it. A bag branding your product should be worthy of the logo. It should speak loudly and proudly for your brand. It should last long and be a worthwhile investment. Every time a bag catches the eye favorably, so does your logo. And, most importantly, it will never end up in the waste bin. It is a brand to brag for life!

For designers, no canvas may be as good as their designs but we can at least try to give a worthy medium. When I carry my cotton bags, the design is immediately enhanced! Besides, who wants a disposable gift?

I do supply non woven bags too, as we cannot undermine its utility in being a cheaper alternative. But it is whispered as a last resort, almost apologetically. You will not witness a non woven bag on my website. You may not even see it on display in my booths. It is offered only on demand. Then I know my customer has really exhausted his options and can be sold the poorer cousin of the eco friendly cotton and jute bags. Why do I discriminate so much? Because non woven bags are not durable, they are not biodegradable and, excuse me for being superficial, but they are not even pretty!

So, think carefully next time you bag a purchase. Each bag will speak for its eco friendliness. You have to decide what it says and how effectively! Buy a bag for life, it will build your brand for life!